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Pricing is hugely important to me, because it is the basis of how we run our business. In a way, it defines everything about who we are as photographers. It’s also the source of the most frustration for most photographers I know, so in order to help ease that frustration, I have created a pricing guide that contains a process for determining your pricing and packaging in a manner that accounts for cost, taxes, and profit. If you use this method accurately, you will have no problem accounting for your overhead, paying the Tax man his due, and making whatever profit you desire.

Click here to download “The Single Greatest Guide to Wedding Photography Pricing That Ever Was and Ever Will Be.”

If you’ve enjoyed the guide, PLEASE let me know by commenting on this page. I would love to hear how this guide has helped you and your business! Also, feel free to link anyone else who needs help with their pricing to this page. The guide is completely free, and meant to be shared as much as possible!

Bill Millios from Hopeland Studios has kindly put together an awesome spreadsheet to help you through the pricing guide. This is an incredible resource, and best of all, it’s FREE! You can download the spreadsheet here.

****NEW UPDATE****

I recently added a short chapter on how to adapt the advice in the guide to a portrait photography business. Although most of the advice can be applied to any kind of photography studio, there are a few key differences in calculations for photographers who primarily shoot portraits, so I’ve included a bit more information on how to plan for those differences. Enjoy!

One Comment

  1. Rebecca Lippiatt said . . .

    I share your guide with new photographers ALL the time. Its the best resource out there!

    Posted April 28, 2016 at 12:07 pm | Permalink

12 Trackbacks

  1. […] Photographer’s Pricing Guide by Stacy Reeves […]

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  3. By How to price when shooting freelance on April 15, 2012 at 6:22 am

    […] wedding/event. I do have a studio so my costs are a bit different than someone who free-lances. Photographer’s Pricing Guide Dallas Wedding Photographer Stacy Reeves | Vintage Modern Wedding… http://www.barrymrobinson.com/pricing_how_why.pdf __________________ Members don't see […]

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  5. […] site, I actually found the little gem that has allowed me to feel confident in my pricing… “The Single Greatest Guide to Wedding Photography That Ever Was and Ever Will Be” by Stacy […]

  6. […] The first thing I did was register for an EIN. I didn’t have to as I was trying to decide if I would be a sole proprietor or an LLC. Which is what I see most photographers are LLC’s, I thought thats what I was supposed to be. But the more I looked into it I realized being a Sole Prop was a better solution for me AT THIS TIME> Meaning I will in the future as my business grows and I dive into weddings, I plan to incorporate myself. As for now this is the best. So after I did that I had to register under an assumed name. I hadn’t always had Jennifer Renee. I actually had my actual name of Jennifer Ruffino, but that has been taken by a very talented photographer in New Jersey. And since we are both located on the East coast doing similar work, people were already getting us confused. I just didn’t want that for me or out of respect of her. I even emailed her to tell her. I then decided on my maiden name of Jennifer McAtamney. Yeah try to have others annouce that. Well I shortened to Jennifer Mac. And you know what, there are a lot of those out there. So after my mom passed away (that’s another story), I decided to go with my middle name. She always called me by it and no one else ever used it. I like it and I think its pretty. Well there were a couple out there but weren’t quite established. So I decided to go with that. After I registered with the county, I was done right!? Now onto the actual marketing part of my business? WRONG. As of today I saw there was so much more to do. I again feel like my head is about to explode. I have to file with my state, and  if you never done that before I suggest talking to a lawyer or an accountant. Because its a lot of information and I wasn’t clear about everything. So that I did today. I also finished my business plan because up until now I wasn’t charging enough to live and run my business on. So sad to think that was the norm. And most people do and its a common but potentially dreadful mistake. I highly recommend Easy As Pie or if that isn’t in your budget right now then you could try, Stacy Reeves The Greatest Pricing Guide Ever Was and Ever Will Be! […]

  7. […] anguish of working at a loss. For more precise help than I can offer here, check out the fantastic Stacy Reeve’s Pricing Guide. Reading this convinced Danny and me right away that we needed to at least double our prices if we […]

  8. […] Hopefully this post proves to be helpful for other photographers starting their pricing.  It is so important to breakdown your time and costs!  I’m actually trying to run through The BEST PRICING GUIDE EVER – an incredible free resource from Stacy Reeves that you can find here. […]

  9. By Quora on March 17, 2013 at 7:42 am

    How much should photographers charge for shooting their first wedding?…

    Never do it for free. Not even your first full wedding. If you place no value on your work (even your early work), then your clients will place no value on it either. They may even take advantage of this & ask you to work beyond what should be reasonab…

  10. […] I have discovered is from Photographer Stacy Reeves, if you’re struggling, start with her Pricing Guide and launch from […]

  11. By F.A.Q Friday » Dolce Photography Blog on August 30, 2013 at 9:09 pm

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